Dear SOGR fans,

I'm writing to offer my apology to any of you who followed up on Rebecca's email last week inviting you to listen to my new audios...and found yourself receiving a couple of very UN-sogr-like emails from me.

(I'm quite proud of those audios, and anything but proud of the emails that followed.)

Rebecca has done a wonderful job all these years of modeling how to market and stay true to SOGR. She lets you know about cool, fun stuff, trusts that you'll naturally be drawn to what's right for you, and doesn't get into scaring you into action with threats that there's not enough to go around, or that you'll miss out if you don't "act now!"

In other words, she doesn't play the scarcity and urgency model that most online marketers use to get people to buy their stuff. This is exactly what Wattles teaches: "There is never any hurry on the creative plane, and there is no lack of opportunity."

This is also what I teach about wellness. You haven't wasted your time, lost ground, missed out. You are exactly where you should be, in the perfect place for what's next.

But, last week, I created urgency for myself. I agreed with my new marketing team to offer a new course, with too little lead time to plan and prepare to let people know about it. I found myself ready to head off on a retreat for several days, to prepare myself for the course, and without the emails in place to let people know that it was starting in just a few days.

So, I gave my marketing team permission to create and send out emails I had not seen or approved. The emails were not consistent with what Wattles teaches, or what I teach--and they should have been.

I take full responsibility for what was sent, and apologize to you for any unpleasantness you may have experienced, and that the emails may have caused you to turn away from the course, and future things I might offer that might actually have been helpful to you.

You deserve the best, and I apologize for betraying your trust that someone who teaches what Wattles teaches would aim to inspire you to reach for what's good, and not to be pushy or playing off your fears of what you don't want.

With appreciation,
Dr. Alexandra Gayek

P.S. And, true to the message, I'm not hanging out feeling bad about this! (What good would that do anyone?!?) Instead, pick myself up, dust myself off, learn from the experiment, and move on to creating what I DO want!

Just a couple of thoughts about Dr. Alexandra Gayek and her course!

I had taken a course of hers almost three years ago, she is very intutive and can get to the root cause of a health concern and help you to heal yourself!

Her course and any sessions that you might have with her give much more in health value than she charges in cash value!

At 69 years young I am grateful for my perfect health, and for Alexandra's help in achieving that perfect health!

There is also an IN-teresting lesson to be learned here, for all - myself included.

Just as Dr. Gayek realized that the ad campaign in operation for her new program was in opposition to "the way of Wally", so should we also be aware to realize if and when we are ever propositioned in like manner.

The un-initiated will more often than not react, rather than respond, because, to put it simply, they don't know any better.

Or, as one person put it (I don't recall who right now), the difference between "responding" and "reacting", is that you or I THINK, before we respond.

More later, perhaps.

Hi Tom and Wayne,

Thanks Tom for your kind support. It IS a good course, if I do say so myself! And this one is even better than the last one.

And Wayne, it's an interesting question, how to let people know the truth about an opportunity that really DOES have limits in size of group, amount of time before it starts, and infrequency of event--in other words, the "scarcity" is REAL, and not just a marketing gimmick. I guess it's just a matter of building trust by repeatedly telling the truth.

The piece that really bugged me was the insinuation that anyone in particular "needs" what I have to offer, as if I can know. I can't! All I can do is my best to describe what it is, give people a taste, offer a money-back guarantee, and encourage people to use their own intuition as to whether it's right for them.

My hope is I know my "audience" well enough to offer something that does meet their needs.

And here, we could complain about the quantity of internet marketing efforts making people feel wary and cynical, or look on the bright side, at the wonderful abundance of opportunities we all have!

Anyway, I appreciate your thoughts about how we do learn to trust our own best instincts, and not just "react" --positively or negatively--to words that are aimed to influence us in directions we would not otherwise want to choose. We don't want to be influenced to do what may not be in our best interest, nor to be put off by the same attempts to influence, and wind up missing out on something that could indeed be in our best interest.

With appreciation,
Dr. Alexandra Gayek